Marketing and Business Development

Robert Eve

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Virtualization: Article

Data Virtualization + Search = Data Discovery

Data discovery - the next step in data integration

Charles Dickens’ classic novel, A Tale of Two Cities, begins, “It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness.” When it comes to information to help business professionals make wise decisions, answer critical questions, and resolve significant problems, today truly is the best and worst of times. There is more data than ever to understand and improve corporate performance, and it’s growing by 30% a year, according to recent industry analyst estimates.

In the midst of this data explosion, IT delivery systems are hard pressed to keep pace. According to a recent study commissioned by Accenture, “Managers spend two hours a day looking for information they need, and almost half the data is useless once they get it.” With so much wasted time, and more data predicted to be on its way to compound the problem, business professionals may be facing the worst of times.

What is on the technology horizon to address the demand for these exponential amounts of data?

We believe it’s the next step in data integration that combines the power of data virtualization with the ease and immediacy of search. It’s called data discovery. In its currently nascent stage, data discovery promises to let business professionals leverage their ever-expanding data assets more effectively to stay ahead of increasingly dynamic competition.

More Stories By Robert Eve

Robert "Bob" Eve is vice president of marketing at Composite Software. Prior to joining Composite, he held executive-level marketing and business development roles at several other enterprise software companies. At Informatica and Mercury Interactive, he helped penetrate new segments in his role as the vice president of Market Development. Bob ran Marketing and Alliances at Kintana (acquired by Mercury Interactive in 2003) where he defined the IT Governance category. As vice president of Alliances at PeopleSoft, Bob was responsible for more than 300 partners and 100 staff members. Bob has an MS in management from MIT and a BS in business administration with honors from University of California, Berkeley. He is a frequent contributor to publications including SYS-CON's SOA World Magazine and Virtualization Journal.

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Most Recent Comments
Jeff Peters 04/29/08 05:43:40 PM EDT

Excellent article. I like your point about keeping an open mind about considering start-ups and early stage companies. I would also add, open source projects to your list of companies.

Jeff Peters >